Connecting you to your environment through data

MyEnviro is the secure, central and certified source of truth that Kiwi producers and regulators need to make collective environmental progress.

Meet MyEnviro

MyEnviro measures changes in the environment by digitising farm environment plans and integrating real-time, verifiable data and analytics on the things that matter – soil health, water quality, emissions, pasture growth and more.

Through MyEnviro, Kiwi land guardians can move forward on environmental stewardship. Starting from shared benchmarks, measuring progress on agreed milestones and taking positive action, backed by data.

MyEnviro portal screenshots

Who is MyEnviro for?

Image of New Zealand water quality around farming and agricultural development

The Problem

To safeguard farming in New Zealand, we’re called on to build a more sustainable model – one more closely connected to natural systems, our value chain partners and end-customers.

Politicians, agri-business, scientists and farmers all agree that our first, and biggest, barrier to positive action, is ignorance.  Simply put, we don’t know the truth about farming’s impact on our environment. 

We can’t manage, what we can’t first measure. 

The overall picture is of a centralised system collating data - but that data is coming from different organisations, that are collecting different types of data at different times, using different variables and looking for different things… Its fragmented data being cobbled together, leaving huge gaps, both geographically and categorically.”
Radio New Zealand, Policymakers ‘flying blind’ with huge data gaps - environment commissioner, 2019

How MyEnviro Works

Farm gate connectivity icon


MyEnviro links the many moving parts of NZ agriculture into a secure, central, certified source of truth.

It’s a single platform to measure environmental impact – fertiliser application data, pasture growth, water quality, N leaching and more – all in one place. 

Digital farm plans icon

Digital Farm
Environment Plans

MyEnviro supports producers and regulators to move to online FEPs – designed for automated data, collective accountability, AI powered analytics and more informed decision-making.


Sensor eco-system icon


We measure environmental impact through a sensor eco-system.

We integrate data that our sensor partners gather from hardware installed on-farm – aggregating a range of monitored metrics (like water quality and pasture growth) for a more complete picture of local environmental changes.


ISO icon


MyEnviro is on track for ISO 14001 certification. This is the global consumer standard for environmental monitoring systems. Certification lays the foundations for integration with partner systems and product traceability initiatives in the future.   

Artificial intelligence icon


In the long-term, our real-time data eco-system will work in tandem with cognitive AI technology to provide farmers with actionable analytics – turning data into recommended actions and predicted outcomes.


satellite mapping icon


MyEnviro uses satellite enabled systems to map farms – the first of many data layers that help producers and regulators understand changes in their environment.

Advisory Services

In addition to the MyEnviro platform (available to all producers, regulators and consultants), MyEnviro offers a range of technical advisory services – enabling practical, on-farm action driven by your environmental data.

MyEnviro advisory services merges the power of the MyEnviro platform with the expertise of the Rural Directions Advisory Services team, based in the Hawke’s Bay. In addition to supporting the development of the MyEnviro platform, this team of certified Senior Land Management Advisors provides:

  • Independent strategic advice (e.g. system, profitability & sustainability strategic planning, estate planning and reporting).
  • Asset management services (e.g. Farm Environment Planning, nutrient budgeting, soil & herbage testing, soil compaction testing and electromagnetic mapping).
  • Facilitation (e.g. RMPP Action Network Groups, catchments and bespoke groups).
New Zealand Farm advisory

As the regulator of environment & water quality outcomes across the Auckland region, Council wants to ensure we lead with best practise and act as leaders for our environment. Through engaging Rural Directions [MyEnviro] Advisory Services we received excellent and professional high-level, strategic advice, which took into account the importance of tying this strategy into our operational outcomes.”
Rod Sheridan, GM Community Facilities, Auckland Council.

For more information on our Advisory Services team and capabilities.
Brent Paterson portrait

Brent Paterson

Managing Director

I’ve been in the Agricultural sector all my life and farm a 600 hectare property in Patoka, Hawke’s Bay. My wife Jackie and I have two daughters who dominate our weekends. I started Rural Directions – an agricultural recruitment, HR and environmental advisory service – in 2005 with the same values that we manage our farm and our family with, we care about people and the land.

To get out in front of environmental scrutiny, just prove you aren’t part of the problem. MyEnviro gives Kiwi farmers the confidence to grow sustainably, and prove it to the world."

David Poole

Commercial Director

B.AgCom VFM (Valuation) (Lincoln) 


Alan Gilbert

Alan Gilbert

Chief Product Officer

BSc (Hons.) Design for Industry

Hana Linssen

Hana Linssen

Farms Systems Technician

DP Rural Veterinary Technician (Telford)

BA Agricultural Science (Lincoln)

MyEnviro Values

Truth icon


A baseline understanding of our environment. A single source of truth.

Partnership icon


We empower people with the truth to solve problems and measure progress.

Action icon


Measure. Act.

From truth, we build partnerships and take positive action

Learn more about MyEnviro

Sign up below to stay up to date with our development

Contact Us

P: + 64 27 486 4276
P +64 21 900 006
3 The Courtyard,
Village Exchange
4 Te Aute Rd,
Havelock North 4130